Cut Flowers & Foliage
The New Zealand Floriculture Industry
Exports of floriculture and ornamental crops continue to grow rapidly. In 1998/99 ornamental and seed and plant exports reached about $64 million, over 68 percent from fresh cut flowers. New Zealand exports a wide range of cut flowers, the primary market being Japan which buys over 80 percent of flower exports. The main export flowers are orchids, calla lilies, sandersonia, protea and lilies. In recent years, the exports of these crops have increased dramatically while exports of traditional flowers (chrysanthemums, roses and carnations) have steadily declined.
Cut flowers are produced throughout the country, wherever climate and soil conditions suit the type of flower grown. Over 50 percent of the production is in Northland, South Auckland, Waikato and the Bay of Plenty. Many cut flowers are grown in greenhouses so are less dependent on local climatic conditions for success. Other factors, such as access to international airports or low-cost energy for heating, are also important in the location of indoor flower production.
New Zealand Flower Industry Federation Inc (FloraFed)
FloraFed is an umbrella organisation that represents flower-growing organisations. Made up of grower bodies and associate groups from the floricultural value chain (marketers, researchers, education and retailers of flowers), FloraFed promotes the interests of its members at a national level.
Contact for Enquiries
Web Manager
Pastoral House
25 The Terrace
PO Box 2526, Wellington
Tel: +64 4 894 0100
Fax: +64 4 894 0720
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