2.2 Company Response
2.2.1 Outline
A survey was prepared to investigate companies' perceptions on the research requirements for organic production and obtain suggestions on priorities for research in this area. The survey was sent to the 21 current members of the Organic Products Exporters Group (OPEG), a Tradenz facilitated market development group. Responses were received from 18 of these companies. In addition, comments from companies were obtained from the focus groups as well as interviews with some company representatives. In reviewing the results the respondent companies could be segmented into three main types:
(a) Large companies/organisations dominating their sector e.g. Wattie Frozen Foods, Kiwi Fruit Marketing Board.
(b) Medium sized companies that have developed an organic variant of their normal product lines.
(c) Small companies or individual growers who have developed and are marketing organic products.
For the purposes of this report, companies in groups (a) and (b) are joined in parts of the following analysis of the results below.
Contact for Enquiries
Kay Brown
Sector Performance Policy
MAF Policy
Ministry of Agriculture and Forestry
PO Box 2526
Wellington
NEW ZEALAND
Phone: +64 4 894 0695
Fax: +64 4 4 894 0746
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